M.A. Communication, Our Lady of the Lake University, 1991
B.A. Communication/Radio-Television-Film, The University of Texas at Austin, 1983
Instructional Associate Professor
Department of Liberal Studies
"The important thing is not to stop questioning. Curiosity has its own reason for existence. One cannot help but be in awe when he contemplates the mysteries of eternity….Never lose a holy curiosity"
-Einstein
Life magazine. As a kid going through old Life magazines, in that very large printed format, I became fascinated with the stories their writers told and the photojournalism that accompanied them. Through this exposure to the medium, I started to learn on my own the process of capturing images with a camera, and capturing a readers imagination with writing. By age 10 I was a photographer, and at 16 I was a professional photo-journalist working at a small-town Texas newspaper. The study of communication in college was my next step, after which I continued working professionally in all aspects of the field -- photography, cinematography, advertising, marketing, public relations, radio, and political campaign strategies. In time, though, I was drawn to theoretical side of what I was doing professionally, and thus earned my Ph.D. which then led me to my career today as a scholar.
I hope my students gain the sense that they need to keep being curious, and that learning is something that should never end.
Never wasting a second of it. I love giving what I call "pick-up lectures" (usually at lunch or outside somewhere on the campus). I also love pick-up basketball games. And, of course, I’m passionate about my family and proud of the success of my wife and children.”
“Pawns in Their Game: Bob Dylan’s Celebrity Persona in Dont Look Back,” Cinémas Journal of Film Studies, Vol. 27:1, 2017.
“Refractions,” 2017. A major solo show of recent large-scale photographic art. MOD Gallery, Galveston, Texas.
“Social Identity Formation in Mid-Passage: American Advertising Imagery in the 1940s,” Prospects, Vol. 27, pp. 515-546, 2003.
“Winning the Peace: American Planning for a Profitable Post-War World,” Journal of American Studies, 35:1, pp. 111-126, 2001.
“Thematics and Products in American Magazine Advertising Containing Children,” Communication Quarterly, 47:1. pp. 118-132, 1999.
“Geist for Sale: A Neoconsciousness Turn Through Advertising in Contemporary Consumer Culture,” Dialectical Anthropology, 24:1, pp. 107-124, 1999.
“Mode of Address, Emotion, and Stylistics: Images of Children in American Magazine Advertising,” Communication Research, 24:1, pp. 83-101, 1997.
“Mental Imagery and Emotional Responses to Opposing Types of Music” (first author, with Thomas Gordon), Journal of Mental Imagery, 20:3 & 4, pp. 169-190, 1996
“Commodification as a System of Signs in the Contemporary Historical Bloc,” Dialectical Anthropology, 19:1, pp. 109-127, 1994.
2018: “The Science of Communicating Your Science.” Invited presentation given to the Marine Biology / Marine Sciences Graduate Student Research Seminar, Texas A&M University Galveston Campus (Galveston, Texas).
2017: “Tourism: Implications for the Local Community,” Galveston Tourism Summit, 2017. Invited Speaker, Galveston Island Convention & Visitors Bureau (Galveston, Texas).
2003: “The American Advertising Agency,” Eastern Communication Association Conference (Competitive Paper, Washington, DC).
2003: “The Political and Cultural Impact of Marketing, Advertising, and Psychographics in the Modern Technological Society,” Bradley Academy of the Visual Arts (Invited Speaker, York, PA).
2001: "A Case Study in Public Relations Practice and Theory,” Penn State University Teaching and Learning Consortium Conference (Invited Speaker, State College, PA).
2001: “Full On Down Under: New Zealand Identity and Advertising,” Penn State University, Communication Seminar (Invited Speaker, Harrisburg, PA).
2000: “Archival Research Methodologies,” The National Library of New Zealand (Invited Speaker, Wellington, New Zealand).
2000: “Advertising in Contemporary Consumer Culture,” Eastern Communication Association Conference (Competitive Paper, Pittsburgh, PA).
ADDY Award – Advertising Federation of America, Director, Best Television Campaign.
ADDY Award – Advertising Federation of America, Director, Best Television Commercial.
Imagineer – Mind-Science Foundation for United Way’s Waiting Room Lectures Series. Funded by $35,000 grant from the Pew Charitable Trust / National Migrant Resource Center.
Civic Involvement & Political Campaigns
Appointed by the City Council of Galveston, Texas to the Galveston Island Park Board of Trustees (2-year term / 3 terms maximum). Present subcommittee appointments:
Chair, Beach Maintenance Advisory Committee
Member, Finance Committee
Board member, Silk Stocking National Historic District, Galveston, Texas.
Victor J. Viser
Instructional Associate Professor
Department of Liberal Studies